Born in Udine in 1974, always loved tinkering with computers since a very young age. Proud possessor of a C64 in the '80s that opened a door that stayed wide open. Graduated in Architecture in Venice but started to work in music production first, then graphic design and communication working for several communication agencies as a graphic designer first and up to Creative Director and Head of Digital departments later on. Design for me has always been a way of conveying value and meaning to the recipients, even more so when I started designing for the mobile industry. Grew up being in love with Human Centered Design and UXD, to be able to design for real purposes, real needs and real people. Founded Mamami Digital in 2017 as a new starting point in this research of designing the best possible service or product for our customers and their users.