Making New Work work
A traditional client-to-service provider work relationship is predicated on a hierarchy in which the needs and wishes of the client take precedence over all other considerations. In a rapidly paced work world under the increasing influence of accelerated technological change, such a traditional approach can have detrimental effects on the wellbeing of employees. The question with which service providers today must grapple is: How can we maintain our customer focus and ensure continued customer satisfaction while at the same time protecting the wellbeing of our team members?
The concept of “New Work” offers several suggestions for how to reconcile these seemingly competing needs. New Work encompasses a wealth of theories and methods relating to the organization of work, from self-organization to agility and modern leadership, to new work spaces, among many others. In this talk, we will focus on our experience with implementing one such concept, and how we at Interaktiv have evolved our service approach from the traditional client/developer hierarchical structure to forming team-based structures that allow us to work on a more cooperative basis together with our customers.